Here’s an example of a style guide created for a company that stressed trust and reliability because that’s what they were selling as a financial fiduciary, and incidentally, the company was purchased. That means you don’t have to come to me all the answers are right there. The style guide helps business owners stay organized and consistent when making updates to their website, creating social media posts, or using printing services. A style guide will include your logo, font type combinations, colors, and other visual assets that dictate how your brand assets are used. Therefore, the size of the scope correlates directly to the price.Ī brand style guide is all about consistency for your brand. All of this contributes to the size of the scope. Is it a straightforward project based on a template or a custom design? Is it more textbase or one with more graphical elements to give it a more polished look and feel? Do you already have branding in place to guide the design, or are we starting fresh? Does the scope of work require more meetings to develop a marketing strategy? Are there different players within an organization that need to provide input? Will there be multiple revision cycles? Price ranges are based on the time commitment, customization, complexity, number of revisions, and how many examples the client wants to choose from. They have a forward-looking understanding of different use cases, have a more extensive portfolio to give you confidence in their abilities, and their client’s testimonials will further solidify your choice.Īnother factor includes the scope of work for each project. A more experienced designer knows the interrelationships between design and branding. So, the question you must pose next is, do you want to stand out from the competition and have confidence that your design isn’t a carbon copy? If yes, then a custom design is for you.Ī designer’s experience level and what they bring to the table with that experience impact the price significantly. You have no way of knowing how many companies have used that design before and the price tag fits that. The lower end is template-based, meaning you are paying to use a design produced for the masses and could actually be used by the masses. This range of options and price points left you uncertain about what you should be paying for a service, yes? There are reasons for this, and hopefully, I can shed some light on why.įirst, the end of the scale you fall into for a project can come down to whether you opt for a template-based design or a custom design. You probably noticed a wide range of price points out there.
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